Senior Designer, Mode Design
Troy is a leading Brisbane-based designer with over 25 years in the field of visual communication design. His experience spans a wide variety of disciplines including wayfinding and signage as well as specialist experience as a brand identity consultant.
Major park projects that he has worked on includes Rocks Riverside Park and the Gold Coast Botanic Gardens. A respected expert in his field, he has been a guest lecturer, curriculum advisor and head of design at a number of universities and design colleges in Queensland.
The concept of 'place making' shares a lot of similarities in theory and in practice to that of branding. It's all about creating an identifiable identity (no logos required). Crafting coordinated visual and conceptual themes that improve overall perceptions. Troy will show how a multi-disciplinary approach to design can elevate a space into a place.